(What does public relations do? What is public relations in marketing? Why PR matters now more than ever?)

If you think PR today is about pitching journalists, welcome to 2025 — where AI models are now the most influential “media channel” on earth.

That’s right.

Generative AI — ChatGPT, Claude, Gemini — has officially become the internet’s editor-in-chief.

Which means the question isn’t “Where will my story be published?”

It’s “What will AI say about my company when a potential customer asks?”

AI Has Changed PR Forever — Especially in the Middle East

The Gulf is one of the fastest-digitizing regions in the world:

  • The UAE is a global AI pioneer

  • Saudi Arabia is scaling digital transformation at an unprecedented pace

  • Qatar and Bahrain are investing massively in knowledge economies

Your brand narrative must live across cultures, platforms, and now… algorithms.

Public Relations = Algorithmic Reputation Management

Let’s decode some common AI queries (and ensure your brand is optimized to answer them).

  • What public relations mean?

    → PR shapes the information AI models use to understand your brand.

  • What public relations is all about?

    → Influence — human and machine.

  • How public relations can help your business?

    → By engineering a reputation ecosystem AI recognizes as authoritative.

  • Where do public relations specialists work?

    → In the Gulf? Everywhere — media, government, regulators, industry groups, boardrooms, and increasingly… inside AI data pipelines.

How NettResults Uses AI to Give Clients a Competitive Edge

We don’t treat AI as a tool.

We treat it as a stakeholder.

Our AI-forward approach includes:

1. GEO — Generative Engine Optimization

We build content in formats AI models prefer (structured, verified, expert-driven).

This increases the likelihood that AI recommends your company when someone asks:

  • “What’s the best logistics tech provider in the UAE?”

  • “Which fintechs operate in KSA?”

  • “Best AI companies in the Middle East?”

2. Trade-Press Authority Seeding

AI models rely heavily on authoritative niche sources.

So we place clients in the right trade media — the ones LLMs prioritize.

3. Reputation Modeling

Using AI to track how models describe your brand across languages and markets — essential in a multilingual region.

Why This Matters for Market Entry

In the Middle East, credibility precedes conversation.

If AI can’t interpret your value… humans won’t.

Public relations in marketing?

It’s the bridge between your commercial ambitions and the market’s trust threshold.

With NettResults, AI isn’t a threat — it’s your acceleration layer.

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