If you’re a tech marketing leader looking at the Middle East this year, here’s the reality:
2026 is not about entering the region anymore —
it’s about operating it properly.
And three shifts are defining what actually works.
Trend one:
Dubai and Riyadh are not interchangeable markets.
On the surface, they look similar.
In practice, they reward very different PR strategies.
Dubai is fast, international, and narrative-driven.
It rewards thought leadership, data, and momentum.
Riyadh is credibility-led, relationship-based, and policy-aware.
It rewards patience, senior access, and long-term positioning.
Treat them the same, and your message lands flat in both.
Trend two:
Media credibility now beats media volume.
In 2026, coverage alone isn’t the win.
What matters is where, why, and how you show up.
Regional tech journalists are far more selective.
They expect substance, local relevance, and senior spokespeople who understand the market — not recycled global messaging.
PR here is no longer about noise.
It’s about earned trust.
Trend three:
PR, policy, and market perception are converging.
Especially in Saudi Arabia, communications now sit much closer to regulation, government priorities, and national tech agendas.
That means PR teams need regional expertise — not just global playbooks.
The companies winning in 2026 are the ones treating Middle East PR as a strategic growth function, not a rollout exercise.
That’s been our focus at NettResults for more than two decades — helping tech companies build credibility, momentum, and long-term relevance across Dubai, Riyadh, and the wider region.
If the Middle East is on your roadmap this year, this is the moment to get it right — not just fast.
Watch the short:
https://www.youtube.com/shorts/CAE9XZJTZHE
Contact us for more details.