Everyone wants a piece of the Middle East’s growth story, but very few understand how influence, trust, and relationships actually work here. If you’re a global tech company trying to scale in the Gulf, PR isn’t a support function — it’s your market-entry superpower.
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AI didn’t just change the PR playbook — it set it on fire and wrote a new one in a language only the Middle East seems to understand. If you’re a global tech brand entering the region, your biggest competitive advantage isn’t your product… it’s how AI describes your product when someone asks about you.
The world is changing faster than your comms playbook — especially in the Middle East, where tech adoption, AI acceleration, and market expectations move at Gulf speed. These three deep-dive blogs unpack what PR really means today — far beyond media lists, vanity metrics, and random press releases — and how NettResults turns strategy + AI into genuine market impact. If you want clarity, credibility, and commercial results in the MENA region… start reading.