IT spending in the Middle East and North Africa is set to hit $169 billion by 2026, with AI driving the fastest growth the region has ever seen. From data center expansions to AI-native software, the opportunities for tech brands have never been bigger—or more competitive. Discover what this means for your business and how smart PR can position you at the center of MENA’s technology boom.
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Tech PR
Hybrid events, which combine live and virtual elements, are increasingly popular in the technology sector. They offer the extensive reach of digital platforms while retaining the personal touch of in-person events. For PR professionals, particularly those serving technology companies in the Middle East, this trend requires a strategic adjustment to cater to both remote and onsite attendees…
Tech PR involves customized communication strategies and marketing campaigns designed to elevate the visibility and reputation of technology companies. It's essential in the tech sector, where understanding and clarity of tech products and services can significantly influence customer, investor, and talent attraction…