One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree…
In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your efforts to give your brand its best chance at success…
More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a brand in a bad light, destroy a hard-earned reputation, and put the future of the company in jeopardy…
It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily…
The business landscape has undergone seismic changes since the beginning of the pandemic. Workplace environments are being re-evaluated, with potentially huge implications around the corner. Another area of re-evaluation is the inherent value and logistical challenges posed in hosting a virtual event for your business and industry. Here are five things to consider.
All businesses strive to acquire as many new customers as possible, but is enough effort being made to retain customers already on board? Remember, there’s a significant distinction in costs between finding new customers, as opposed to holding onto the ones you already have. Here are four customer retention marketing tips to keep in mind…
B2C and B2B customers alike turn to case studies for a better sense of how they, too, might benefit from what you have to sell. Frequently, reading a case study is part of the overall research a prospective customer undertakes prior to making the purchasing decision. Find out more…
The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Featuring 32 national soccer teams, it captivates billions of people across the globe during its month-long run. And, as we all are aware, the 2018 event is being held in Russia.
Continue reading on our blog for tips for effective marketing & social media during the World Cup.
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Social media can be confusing. You know you need to do it, often feel intimidated, sometimes get sucked in so it saps time from other valuable business actions. More worrying, how do you prove that it has an ROI (return on investment)?
There is much advice out there, and it's changing constantly. So, wouldn't it be nice if there was one place where you could stop, take a breath, and really have a clear view on how social media can help your business in today's world? Real help, in a practical manner.
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or anger with their customers, but as the SBA adds, “creating strong emotions—either positive or negative—can help build a bond between your customers and your business,” which is definitely a goal all businesses share.
If you’re looking for a stronger connection with your target audience, here are tips on emotional marketing that might resonate with your target audience…