There are trends around us all the time. Big wealth follows a product or service that can become a trend. So, the real question we ask ourselves, as marketers, is how can we get our products trending? Come and find out how you can become a trend maker...
Many of us come from that driven and hard working generation where we wanted nothing more than to be the best. So, what does it take to be the best? Or do we want to be the most popular?
There are no such things as stupid questions...
Some companies are happy. Everyone who you engage with is on board and has a sparkle in their eye. You know who these organizations are and you choose to work with them. Read the formula for magic happy dust.
Too many stupid people are employed... and what that means for customer service the world over... Read why only the managers are to be blamed. It's written in history, and while we all want better customer service, it may just mean that a few more people need to be unemployed.
Stories connect with customers better than any other marketing message... find out how to move away from feature/benefit marketing to something much more powerful...
Good advice is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make you better... find out more...
The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one. Find out what hallways and marketing / public relations have in common...
Look, there are very few people out there that really think that Malaysian Airlines have handled this crisis well. And even fewer who are PR or Crisis Communications experts. Three very important lessons can be learnt – which can be applied to most companies, whether or not you are flying 660,000 lb mission critical device with 239 souls.... find out what they are...
There is only one questions you need to ask in marketing... what is it? Well, it's simple and it drives your sales success... find out more here...
